Statistical Methods in Customer Relationship Management More Books by V. Kumar & J. Andrew Petersen

Transformative Marketing Transformative Marketing
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The Definitive Guide to Customer Relationship Management (Collection) The Definitive Guide to Customer Relationship Management (Collection)
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Marketing Accountability for Marketing and Non-Marketing Outcomes Marketing Accountability for Marketing and Non-Marketing Outcomes
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Valuing Customer Engagement Valuing Customer Engagement
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Customer Relationship Management Customer Relationship Management
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Customer Engagement Marketing Customer Engagement Marketing
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