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The Role of Extreme Cases in Marketing Research

    • 74,99 €
    • 74,99 €

Description de l’éditeur

Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. In the empirical section, a published segmentation study on international tourists using sample censoring is replicated and the effects on the results are discussed. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.

GENRE
Entreprise et management
SORTIE
2009
7 novembre
LANGUE
EN
Anglais
LONGUEUR
212
Pages
ÉDITIONS
Gabler Verlag
DÉTAILS DU FOURNISSEUR
Springer Science & Business Media LLC
TAILLE
1
Mo