Storybook Gardens

A small family-oriented recreation park owned by the Corporation of the City of London, Ontario, has received $6 million for improvements. Of this amount, $1 million has yet to be spent. Students are asked to (1) analyse the industry and competitive conditions for a family-oriented theme park; (2) organize and analyse survey results; (3) perform a straightforward sub-unit evaluation; (4) perform a vertical analysis; (5) complete two differential analyses (with varying difficulty); (6) project a statement of earnings; (7) recommend a financing alternative and (8) devise a promotional plan within the constraints of a budget.