Strategies of Social Activists: An NLP Interpretation (Neuro-Linguistic Programming‪)‬

In this paper we analyse three interviews with social activists, using a Neuro-Linguistic Programming (NLP) methodology to discern each respondent's characteristic strategies for social activism via their choice of words and phrase. Our main aim is to determine whether social activists' statements can be analysed in terms of Dilts' studies into the strategies of genius. Our analysis demonstrates that Dilts' methodology can be successfully applied beyond the fields explored in his Strategies of Genius, to the category of social activists. Each of our respondents repeatedly displayed a distinctively different NLP pattern in their reflections and reports of their activities and those of others. Further research is needed to confirm these findings, but within its limits, our study establishes a new methodology for the linguistic study of social activism.