SUMMARY - Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover how to develop the creativity of your teams by taking inspiration from the example of Pixar.


*You will also discover that : creativity requires taking risks and allowing yourself the right to make mistakes; to be creative, you must keep an open mind to change and novelty; a healthy corporate culture is based on sincerity among colleagues; quality must be the absolute goal, before productivity or performance; pixar's successful films are the result of a series of changes and sometimes mistakes.


*You have probably noticed that many startups disappear as soon as they are successful, without explanation. Why do so many companies seem unable to stay at the top? Have they lost their motivation once they have reached their goal? By following the story of Pixar animation studios, which have developed a unique corporate culture around creativity, you will learn how to recognize the obstacles that trap the creativity of your teams and become a more attentive and innovative manager. Discover the little secrets of Pixar's great successes!


*Buy now the summary of this book for the modest price of a cup of coffee!