SUMMARY - Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.



*By reading this summary, you will discover the art of enchantment in business and everyday life, as well as the tips and practices to re-enchant and give meaning to authentic communication.



*You will also discover : what is enchantment, why it is necessary and what are its values; that enchantment requires work and learning; what are the effects of enchantment on others and on the environment; how to be loved and appreciated by others; how to build trust to break down resistance; how to use communication tools such as Facebook, YouTube, LinkedIn and other networks for sharing; how to keep the enchantment alive.



*Guy Kawasaki invites his readers to take a fresh look at the world around them in order to renew with a more sincere and joyful communication, and above all, to act and undertake. From his personal experience of enchantment to the discovery of other portraits of people who let themselves be enchanted, he invites you to rethink your relationship with others by plunging you into the heart of the essence of enchantment: action.



*Between psychological techniques and practical tips, "The Art of Enchantment" offers the reader the possibility to discover his potential for enchantment and become an entrepreneur in his turn. It is a guide to practical wisdom, an initiatory journey worthy of the philosophers of ancient Greece, based on happy life and "praxis", namely, action. A guide to understand the workings and mechanisms of enchantment and to become in your turn a magician.



*Buy now the summary of this book for the modest price of a cup of coffee!