SUMMARY - Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover the secrets of effective pitching.


*You will also discover : that a good presentation conveys a strong message in a simple and lively way; that in order to convince, it is essential to be attentive to your audience and their needs; the winning combination of factual arguments, emotion and human contact; the right method to synthesize your ideas into a story that will make a lasting impression; the importance of teamwork and rigorous preparation.


*Business leaders, advertisers, politicians, job seekers, project leaders, advocates of an idea: many professionals are constantly trying to sell themselves or their initiatives. Unfortunately, many of these presentations are sorely lacking in quality: banal or clumsy, they do not inspire the public. Their major flaws: a lack of life, psychology and originality. To have an impact, a pitch must create a relationship with the audience, conveying a simple and meaningful message. Differentiate yourself in a relevant way and you'll be sure to grab attention! 


*Buy now the summary of this book for the modest price of a cup of coffee!