SUMMARY - Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.


*By reading this summary, you will discover how your decisions and choices are influenced by parameters that are beyond your control.


*You will also discover that : making a choice is very often a dilemma; the more possibilities and options you have, the more difficult the choice becomes; when the choices are about money, people react senselessly; human beings are fundamentally dishonest.


*At the age of 18, Dan Ariely, is burned in the third degree by a flare. During his long convalescence, cut off from the world because he didn't want to show himself in the physical state he was in, he decided to observe his environment. Why do people behave in such a way in such a situation? What drives them to act this way and not that way? Through numerous personal experiences, discoveries and scientific anecdotes, he sheds light on human systems of choice and daily orientations. According to him, the human being is a predictable irrational who reproduces the same behavioural patterns over and over again. 


*Buy now the summary of this book for the modest price of a cup of coffee!