Superior Customer Value Superior Customer Value

Superior Customer Value

Strategies for Winning and Retaining Customers, Third Edition

Art Weinstein & D. Hank Ellison
    • 239,99 €
    • 239,99 €

Description de l’éditeur

A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers � this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo

GENRE
Entreprise et management
SORTIE
2012
24 février
LANGUE
EN
Anglais
LONGUEUR
320
Pages
ÉDITIONS
Taylor & Francis
TAILLE
11,6
Mo

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