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Case study: How Ambev ensures ethical business conduct

As the largest beverages company in Latin America – operating in South America, Canada, Central America and the Caribbean –, manufacturing, distributing and commercializing a wide-ranging portfolio of alcoholic, non-alcoholic and carbonated beverages, Ambev strives to operate ethically, responsibly and transparently.


Ambev operates in 18 countries, with 66 breweries and mixed plants producing soft drinks and over 100 direct distribution centers. Building lasting bonds with consumers and customers, not least by behaving ethically, is thus a top priority. In order to ensure ethical business conduct Ambev took action to:

• promote ethical behavior through the Anti-corruption and Competition Compliance program

• provide compliance training for employees

• promote compliance through the Compliance Channel

• ensure ethical conduct through the Ombudsman Channel

Using the GRI Standards in order to maintain and increase the value of your company

With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives

By building trust your company creates loyalty and long-term commitment to its services and brands

New foreword by the Editor:

Why the GRI Sustainability Reporting Standards are not a box ticking exercise and how 80% of the world's 250 largest companies are using the GRI Standards to gain competitive advantage

Entreprise et management
1 juin
FBRH Consultants Ltd

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