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Case study: How Nissan promotes traffic safety worldwide

According to the World Health Organization (WHO) approximately 1.25 million people worldwide lose their lives in traffic accidents, every year. As a leading global automaker, Nissan strives to promote sustainable mobility around the globe, increasing, accordingly, safety awareness among drivers, pedestrians and communities.


Ensuring, through a range of educational activities, that as many people as possible across the globe share an understanding of road safety, is a key priority for Nissan. In order to promote traffic safety worldwide Nissan took action to:

• implement educational programs in Japan

• promote safety education in the United States

• help reduce traffic accidents in China

• promote safer mobility in emerging markets

• partner with the FIA for traffic safety

Using the GRI Standards in order to maintain and increase the value of your company

With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives

By building trust your company creates loyalty and long-term commitment to its services and brands

New foreword by the Editor:

Why the GRI Sustainability Reporting Standards are not a box ticking exercise and how 80% of the world's 250 largest companies are using the GRI Standards to gain competitive advantage

Entreprise et management
23 avril
FBRH Consultants Ltd

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