SustainCase: How Nissan promotes traffic safety worldwide
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Case study: How Nissan promotes traffic safety worldwide
According to the World Health Organization (WHO) approximately 1.25 million people worldwide lose their lives in traffic accidents, every year. As a leading global automaker, Nissan strives to promote sustainable mobility around the globe, increasing, accordingly, safety awareness among drivers, pedestrians and communities.
Abstract
Ensuring, through a range of educational activities, that as many people as possible across the globe share an understanding of road safety, is a key priority for Nissan. In order to promote traffic safety worldwide Nissan took action to:
• implement educational programs in Japan
• promote safety education in the United States
• help reduce traffic accidents in China
• promote safer mobility in emerging markets
• partner with the FIA for traffic safety
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