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Case study: How Sun Life ensures ethical business conduct

As a leading international financial services organization, offering a range of services – from life insurance to asset management – and operating in various markets around the globe, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, Japan and China, operating with integrity is a key priority for Sun Life.


Providing a wide range of protection and wealth solutions to individuals, businesses and institutions, Sun Life is committed to building and maintaining stakeholder trust, not least by encouraging ethical behaviour throughout all of its activities. In order to ensure ethical business conduct Sun Life took action to:

• train employees to adhere to key policies and guidelines

• promote ethical behaviour through the Code of Business Conduct

• enable employees to raise ethical concerns

Using the GRI Standards in order to maintain and increase the value of your company

With each publication in this series the FBRH team will highlight one key impact identified by a company reporting in accordance with the GRI Standards and show how it has taken a structured, systematic approach to improving performance. With such positive action companies build trust, by dealing responsibly and conscientiously with their impact on the environment and on their stakeholders (e.g. clients, suppliers, shareholders, local communities, NGOs or local government). Stakeholders that can hold it back or stop it from reaching its objectives

By building trust your company creates loyalty and long-term commitment to its services and brands

New foreword by the Editor:

Why the GRI Sustainability Reporting Standards are not a box ticking exercise and how 80% of the world's 250 largest companies are using the GRI Standards to gain competitive advantage

Entreprise et management
1 juin
FBRH Consultants Ltd

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