The Attraction Principle: Finding, Keeping and Teaming Passionate People

Leaders soon learn that it's impossible to inject motivation into people who lack passion.  So how do you find and keep the truly passionate, committed, pure-performance™ people who will take your organization or team to new levels of success?


If you're tired of stunts and fads and interviewing gimmicks, this indispensable guide will show you how to get down to what really matters.


The handbook provides 5 major sources of clues to help you identify passionate people, an elegantly simple way to determine whether this passionate person is right for your organization, 10 keys to keeping the people you've worked so hard to find, and 7 Keys to Effective Teams™.