The Big Idea
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- 8,49 €
Description de l’éditeur
Based on the award-winning formula of his hugely popular nightly show on CNBC, Donny Deutsch's The Big Idea is a step-by-step guide for anyone who has ever dreamt of following through on creating their own business. From the 'Aha! Moment' to taking that all-important first leap, Deutsch cheers aspiring entrepreneurs along every step of the way. Starting with how to look for opportunities, through to keeping what you've created going and growing, each stage of the process is illustrated by an invaluable lesson learned by a leading entrepreneur.
With the author's irrepressible energy, enthusiasm and expertise providing the engine that drives this incredibly upbeat book, The Big Idea will provide the tools to tackle issues head on, and is the ideal how-to for entrepreneurs - from inventors to artists, marketers to producers, teenagers to retirees.
PUBLISHERS WEEKLY
In this highly readable companion to his nightly CNBC television series, The Big Idea, former ad man Deutsch profiles the entrepreneurs who have visited his show and the lessons he's learned from them. The author relishes stories of "little people" mothers, students, retirees and "former screw ups" who had only a good idea and built multimillion-dollar businesses without MBAs or sometimes the support of their friends and families individuals like Lisa Lloyd, a single mother with a poverty-line wage who borrowed money and sold her car to create her first batch of plastic hair clips that created elaborate braids with little fuss. After receiving positive encouragement from local salons, Lloyd licensed the product to a national barrette manufacturer, where it has enjoyed $30 million in sales to date and made Lloyd a rich woman. Entrepreneurial success stories are complemented by practical advice and resources for building a business. The author's enthusiasm and interest in his readers is apparent on every page, distinguishing this book from the dry, disinterested business guides that fill the small business startup bookshelves.
