The Challenges of Modern Tourism Planning

Dear Reader,

The content of this book reflects an innovative approach that is supported by the author's extensive professional and academic experiences, not to mention the richness of his methodological choices and his endearing personality.

At a time of global tourism without borders and fierce competition, creative destinations are becoming coveted products. Thus, the reflections carried out through the book and the concrete solutions envisaged can therein be useful for all categories of readers, whatever their country of origin. In addition, the concepts, case studies and best practices presented may pave the way for the creation of redefined or totally new tourist destinations.

Such a set of qualities leads me to recommend that everyone read this informed and balanced work.

Dr Peter Szende PhD

Programme Lead

Hospitality and Tourism Management

Oxford Brookes Business School, Oxford, UK