The Growth Strategies of Hotel Chains The Growth Strategies of Hotel Chains

The Growth Strategies of Hotel Chains

Best Business Practices by Leading Companies

Kaye Sung Chon
    • 72,99 €
    • 72,99 €

Description de l’éditeur

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how

GENRE
Entreprise et management
SORTIE
2006
7 février
LANGUE
EN
Anglais
LONGUEUR
232
Pages
ÉDITIONS
Taylor & Francis
TAILLE
2,6
Mo

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