The Manager's Guide to Distribution Channels
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- 32,99 €
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- 32,99 €
Description de l’éditeur
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
GENRE
Entreprise et management
SORTIE
2004
22 mai
LANGUE
EN
Anglais
LONGUEUR
218
Pages
ÉDITIONS
McGraw Hill LLC
DÉTAILS DU FOURNISSEUR
The McGraw-Hill Companies, Inc.
TAILLE
10,8
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