The Power of Price: Severe Market Volatility, Large Price Disparities Create Temporary Shift in Farmer Buying Behavior (Sales and Marketing Insights from Purdue University‪)‬

There is a lot of talk these days about whether or not there has been a permanent shift in farmer buying behavior ... and for good reason. Never have there been such dramatic swings in commodity prices in such a short period. As grain prices soared, and then crashed, farmers saw their fortunes follow, depending on the timing of their decisions. Both crop and livestock farmers watched and worried as prices of their inputs gyrated, wondering what to do.