The Snowball System
How to Win More Business and Turn Clients into Raving Fans
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- 12,99 €
Description de l’éditeur
Mo Bunnell's comprehensive system will help you win more clients, build stronger relationships, and bring in more business.
If you're good at doing something, and you need to connect with paying clients in order to keep doing it, this book is for you. There are more of us out there than you might think -- from professionals like lawyers and consultants to big company account managers and freelancers of all stripes. And this book will teach you how to sell yourself without selling your soul.
In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell's science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.
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Consultant Bunnell provides professionals with a comprehensive guide to ramping up their customer base. It's not just salespeople who need this help, he writes; anyone who relies on paying clients can use the system. He has found that, all too often, people get wrapped up in servicing the clients they already have and in maintaining the status quo in their business, neglecting the need to grow. Bunnell proposes that readers become as expert in selling themselves to clients as they are in their chosen fields. They must also work customer acquisition into the workday according to Bunnell, among the thousands of professionals he's trained, most initially devoted less than an hour daily to this by creating a "self-reinforcing, integrated system," such as building one's own business development habits. Additionally, the book walks readers through targeting their ideal clients, coming across as likable (but not desperate) to prospective clients, turning good leads into actual clients, and figuring out the key to self-motivation. There's nothing markedly new, but this offering is encyclopedic; businesspeople will find it highly useful in making customer growth a permanent part of their careers.
