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There's nothing to winning, really, said Alfred Hitchcock. "That is, if you happen to be blessed with a keen eye, an agile mind, and no scruples whatsoever" (1). W.C. Fields put it a different way, "A thing worth having is a thing worth cheating for" (2). Another Olympic year is here. Although neither of the aforementioned was referring specifically to the Olympic Games, one need not look far to find athletes, trainers, coaches, and sports executives who subscribe to a win-at-all-costs philosophy (3). As in the past, the idealism of this year's Olympics will likely be diminished by disqualifications and revocations of medals for the use of prohibited substances and practices (4).