Truth in Advertising?
Lies in Political Advertising and How They Affect the Electorate
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- 44,99 €
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- 44,99 €
Description de l’éditeur
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
GENRE
Entreprise et management
SORTIE
2018
18 octobre
LANGUE
EN
Anglais
LONGUEUR
475
Pages
ÉDITIONS
Lexington Books
TAILLE
6,1
Mo
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