Understanding the Older Consumer Understanding the Older Consumer
International Series in Social Psychology

Understanding the Older Consumer

The Grey Market

    • 49,99 €
    • 49,99 €

Description de l’éditeur

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

GENRE
Santé et bien-être
SORTIE
2012
12 octobre
LANGUE
EN
Anglais
LONGUEUR
188
Pages
ÉDITIONS
Taylor & Francis
TAILLE
1,2
Mo

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