Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest. Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest.

Use, Misuse, And Abuse of Content Analysis for Research on the Consumer Interest‪.‬

Journal of Consumer Affairs 2008, Spring, 42, 1

Journal of Consumer Affairs
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Description de l’éditeur

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data. **********

GENRE
Entreprise et management
SORTIE
2008
22 mars
LANGUE
EN
Anglais
LONGUEUR
10
Pages
ÉDITIONS
American Council on Consumer Interests
DÉTAILS DU FOURNISSEUR
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
TAILLE
248
Ko

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