Use of Social Networking for Dental Hygiene Program Recruitment (Innovations in Education and Technology‪)‬

Introduction Social networking has become one of the most popular and effective means of communication used in our society today, especially with the Millennial generation (defined as those born after 1980). Because of the changing dynamics of this generation, it is necessary to consider different recruitment tactics employed by college programs to attract this population. Characteristics of this generation include constant, open communication, personal fulfillment and positive reinforcement with multiple mentors. (1) Social networking can be used to advertise virtually anything from entertainment (including restaurants, venues and events), to the health profession, sports, politics, literature and education programs.