VIP Mountain Holidays Ltd‪.‬

Two young entrepreneurs have started a tour company at Whistler Resort in British Columbia. Two years into the operation, they face some critical decisions about their service offering. The major issue centres on expansion. They could grow by forging a partnership with a European destination service, by focusing on their current target market, or by expanding beyond premium winter vacations at Whistler. Students will learn lessons about what it takes to offer and maintain a premium level of service.