• 15,99 €

Description de l’éditeur

Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success. This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.

GENRE
Entreprise et management
SORTIE
2012
2 janvier
LANGUE
EN
Anglais
LONGUEUR
294
Pages
ÉDITEUR
Thames and Hudson Ltd
TAILLE
25.3
Mo

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