Who's Afraid of the Big Idea‪?‬

Existing on the front line of evolving customer expectations, retail offers a fantastic window into the broader changing customer culture of our times, and the fundamental need to re-think business from the ground-up.

My work in retail has introduced me to many great thinkers, innovators and go-getters. Over the past year, I’ve spoken to many wonderful, knowledgeable and creative people on the fore front of changes in the retail landscape. I now want to share my findings and how I believe they can provide a fantastic platform to re-think the way we approach business far more broadly.

‘Who’s Afraid of the Big Idea?’ is all about the questions you must ask and answer to succeed in the business of putting customers first. Ultimately, I wish to persuade you: To give your customer that something extra that can turn information into inspiration.

The best way I can make this argument is to share with you my own learning journey of the last year, a period that completely changed my understanding of why customer-first thinking matters, and what it might become. This book is designed for people working in retail, as well as everyone else with a passion for business, who are dissatisfied with the status quo and optimistic about new possibilities.

All primary research shared was undertaken by One Connected Community (OCC) and partners between July 2016 and July 2017.