Winning Elections with Political Marketing Winning Elections with Political Marketing

Winning Elections with Political Marketing

    • 54,99 €
    • 54,99 €

Description de l’éditeur

Find out the real impact political marketing has on the democratic process

Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.

While the national election cycles of the two countries may be fundamentally different, their election processes share one thing in common-a trend toward permanent campaigning through embedded marketing tactics that’s becoming standard practice in the United States and the United Kingdom. Winning Elections with Political Marketing examines the theoretical underpinnings of policy development, the characteristics of a successful political candidate, political marketing from the perspective of the voters, campaign finance regulations, and the effects of technological changes on political communication.

Winning Elections with Political Marketing looks at:
The Political Triangle
determining market intelligence
class, rhetoric, and candidate portrayal
voter perceptions
the role of President as party leader
lobbying
constituent communication
voter behavior
grass roots campaigns
political consulting
the Internet and e-newsletters
the advantages of public funding
and a study of the United States presidential primaries from 1976 to 2004
Winning Elections with Political Marketing is an essential resource for political practitioners, researchers, and scholars, candidates seeking political office, lobbyists, political action groups, public relations professionals, journalists, fundraisers, advertising specialists, and anyone with an interest in the political process.

GENRE
Entreprise et management
SORTIE
2012
12 novembre
LANGUE
EN
Anglais
LONGUEUR
254
Pages
ÉDITIONS
Taylor & Francis
TAILLE
2,9
Mo

Plus de livres similaires

Congressional Memberships As Political Advertising: Evidence from the U.S. Senate. Congressional Memberships As Political Advertising: Evidence from the U.S. Senate.
2003
When Governments Lobby Governments When Governments Lobby Governments
2022
The Politics of Pork The Politics of Pork
2013
Forums in the Master of Public Administration Forums in the Master of Public Administration
2018
Influence of the Number of Statewide Referenda Involving Emotionally-Charged Issues on Voter Turnout, 2006 (Formula) (Report) Influence of the Number of Statewide Referenda Involving Emotionally-Charged Issues on Voter Turnout, 2006 (Formula) (Report)
2008
Endangered Guardians Endangered Guardians
1994

Plus de livres par Philip Davies

Nirbacito Prabanda Nirbacito Prabanda
2022
The London Medicine The London Medicine
2023
Funny Little Games Funny Little Games
2023
The Secret Journeys of the Golden Hinde The Secret Journeys of the Golden Hinde
2023
Time Bomb Time Bomb
2022
Writing the Bible Writing the Bible
2016