Winning The Big Deal

This book is a collection of 27 lessons learned from a half-century in business ownership, executive management, sales management, and enterprise (B2B) sales. Over this period, almost everything has dramatically changed: the technology that is being sold; the technology used to facilitate and manage B2B sales; the technology used to communicate with customers, partners, and co-workers; the technology and tools used in targeting, analyzing, and marketing; the culture, the language and the (younger) age of executives and sales professionals emerging from the start-up world. But one thing did not change and is central to sales and management effectiveness: human nature. The methods, strategies and practices are integral to what, in essence, is a people business. As such, they remain timeless. Business owners, founders and executives, sales managers and sales professionals may all find something here that may contribute to their success in sales, management, and leadership however they define success to be.