You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

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    • 8,99 €

Description de l’éditeur

“A hair-raising account of a Barbie Dreamhouse-size Jarndyce and Jarndyce.”—Jill Lepore, The New Yorker

This provocative work spotlights the legal battles between behemoth Mattel and audacious MGA over incredibly successful toys and the ownership of an idea. Law professor Orly Lobel deeply researched this riveting story, interviewing those involved, to draw attention to the contentious debate over creativity and intellectual property. She also explores female images and how we market cultural icons, from the doll that inspired all-American Barbie to the defiant, anti-establishment Bratz—the only doll to outsell Barbie in any year.

GENRE
Entreprise et management
SORTIE
2017
14 novembre
LANGUE
EN
Anglais
LONGUEUR
304
Pages
ÉDITIONS
W. W. Norton & Company
TAILLE
1,7
Mo

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