Build Build


    • 4.7 • 24 Ratings
    • £7.99

    • £7.99

Publisher Description

Brought to you by Penguin.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that's what this book is. An advice encyclopedia. A mentor in a box.

Written for anyone who wants to grow at work - from young grads navigating their first jobs to CEOs deciding whether to sell their companies - Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Each quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now - how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it's old school. Because Tony's learned that human nature doesn't change.

You don't have to reinvent how you lead and manage - just what you make. And Tony's ready to help everyone make things worth making.

© Tony Fadell 2022 (P) Penguin Audio 2022

Roger Wayne
hr min
3 May

Customer Reviews

Lee Workshop ,


Reading this book was as if Tony had opened my head and read my exact thoughts, worries, fears …….. a must read for anyone thinking of starting or developing a new business or product

dantum ,

Great book, stories and lessons

Will highly recommend to anyone working within technology or other sectors who wants to passionately build amazing products.

Legendofdarkness ,

True power of story & experience

Don’t hesitate to learn from Tony’s experience after working with some of the best and worst teams at leading tech companies, this book manages to share insights to some of the problems makers, CEO’s and founders face in an honest and straight forward way. This book personally for me has been one of the most rewarding reads, as it has challenged me to question my own behaviours to improve work life balance, what to prioritise and what to focus on moving forward to make amazing products whilst understanding truly what matters the most to get there.

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