Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel, and do. This easy-to-listen guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits, to closing the sale.
You’ll learn how to:
Write clearly, simply, and engagingly
Choose a killer headline and a strong structure
Use 20 proven strategies for creative copywriting
Harness the power of persuasion and psychology
Create a unique tone of voice for a brand
Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.