Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business (Unabridged‪)‬

David Bradley, marketing and sales best-selling author of Getting Digital Marketing Right, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making. This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience. 

Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants, and marketing professionals alike. This method works through three phases: market intelligence, strategy development, and guided implementation. Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.  

The process solves real problems like:


"We have no strategy behind what we do and why"
"Our leadership believes in digital but doesn't know how to lead"
"We have no digital asset on the team to guide us along" 


The book was designed to be a reasonably quick listen. If you focus on the core content, that is precisely where the book is in final form. We don’t all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn’t included in the book but will support activities throughout.  

Follow the digital marketing MBA process to make decisions that matter:


Identify quick wins with information you already have (no expensive data or marketing software needed)
Conduct research to know exactly what channels and strategies to pursue and which to avoid
Understand the processes and technology that support your strategy and business results
Allocate funding and people for effective execution
Establish management protocols to ensure ongoing iteration, growth, and sustainability of your activities  
Get started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.