The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world.

eBay invented a new industry, creating an exciting, original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.