A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Customer ReviewsSee All
More bang for your book!
Initially the price of this book cause me to feel this would be an extended e-book. Which ironically is where this topic came from. A further development of an MVP article to e-book to then full book by Ryan analysing the growth mindset for the modern era of growth hacker marketing.
The topics discussed make this new approach to marketing relevant with examples for Milear with anyone accustomed to the idea of growth hacking or marketing a product in the modern technology era.
Ryan's delivery provides much more bang for your buck, and that surprise I will leave for your pleasure when you download the audiobook! This book is perfect for a traditional marketer or 'newbie' to the product launch or growth industries. The concise delivery of this book means I will be able to return to its content frequently I'm not drag the concept over multiple attempts to finalise reading/listening.