JW Murphey's strategies for client acquisition
Murphey, the author of the popular How to Start a Security Guard Company, has released a second audiobook where he shares the strategies he used to obtain clients and build his security agency.
Updated in 2018, this book contains modern, up-to-date strategies for winning your next client.
How to Get Clients for Your Private Security Agency includes:
Client acquisition tips, tricks and strategies; and
Advice on locating the hidden clients who are overlooked by the big corporate security providers; and
How to outsmart the other private security agencies and win clients unopposed; and
Instructions on finding and competing for government-issued private security contracts; and
How to design your agency's services to attract those who wouldn't normally sign a contract with a security company; and
How to apply the Astucieux Method of marketing to the private security industry; and
Ideas that are guaranteed to be thought-provoking and to provide you with exactly what you need to get your private security client acquisition efforts off to a quick start
This is a must-listen for the agency owner who is serious about quickly building his client base.