Methods of Persuasion: How to Use Psychology to Influence Human Behavior (Unabridged)

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

Step 1: Mold Their Perception

Step 2: Elicit Congruent Attitudes

Step 3: Trigger Social Pressure

Step 4: Habituate Your Message

Step 5: Optimize Your Message

Step 6: Drive Their Momentum

Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.