Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

Seth Godin
    • £14.99

    • £14.99

Publisher Description

Big business used to be a good thing.

Big meant economies of scale, lots of resources, and more power. Big meant better.

Then small happened.

Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

GENRE
Business & Personal Finance
NARRATOR
SG
Seth Godin
LANGUAGE
EN
English
LENGTH
07:32
hr min
RELEASED
2006
24 July
PUBLISHER
HighBridge Audio
SIZE
339.6
MB

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