Smart Brevity
-
-
3.3 • 4 Ratings
-
-
- £6.99
Publisher Description
THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION
READERS LOVE SMART BREVITY:
⭐⭐⭐⭐⭐ "This book is soooo good"
⭐⭐⭐⭐⭐ "Love this book, short, punchy, deep, simple and easy to implement"
⭐⭐⭐⭐⭐ "Genius wrapped in generosity: it shows you how to care about your audience's time"
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity.
In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz show you how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.
"If getting your message across matters to you, this is the way to do it." - Arianna Huffington, founder and CEO, Thrive
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Customer Reviews
Great idea but dry!
The concept is powerful at work but not in a book. Their idea, write emails and reports that are sharp and to the point. Sadly I read to be entertained as well as informed and this book is basically bullet points. They take out all descriptions and stories and stick to facts. It’s dry and instructional, like reading the instructions for flat pack furniture. You need them that way but not as something to enjoy.
They are journalists who write for a living and communicate facts and information. Their work is perfect for government reports and executives but all the people I talk to feel it is too dry for general communication at work. No personality!
They also miss any cultural depth. It’s designed for US audiences and misses the European need to connect as humans.