Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics.
Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This audio book is for anyone who wants to inspire others or who wants to find someone to inspire them.
Customer ReviewsSee All
!!! Warning !!!
I have just purchased this audiobook and the file is corrupted - I can't download it, I can't play it, and I can't delete it. Plus it is playing havoc with my iTunes account randomly checking for available downloads.
This is a new purchase (on a MacBook Pro) and I'm sure the Apple suport people will sort it out or refund me, I have always found them to be most helpful - when that happens I will remove the 'review' and replace it with another about the book its self.
Edit: Apple have refunded me for this purchase because the file couldn't be downloaded.
This downloaded perfectly
I clicked purchase and then read the reviews below and wondered if I would regret my decision... it downloaded without a hitch. Look forward to listening to this great book.
Start With Why
Difficult to download at first. Enjoyable to listen to once downloaded.