The Choice Factory: 25 Behavioural Biases That Influence What We Buy (Unabridged‪)‬

    • 4.5 • 4 Ratings
    • £10.99

    • £10.99

Publisher Description

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

The Choice Factory is entertaining and highly accessible with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson, and Mark Earls.

From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioral economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

GENRE
Business & Personal Finance
NARRATOR
SC
Simon Cole
LANGUAGE
EN
English
LENGTH
05:01
hr min
RELEASED
2018
24 August
PUBLISHER
Harriman House
PRESENTED BY
Audible.co.uk
SIZE
244.7
MB

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