Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
Customer ReviewsSee All
Very good book makes you realize how getting what you want in life can be made very easy as long as you get through the DIP!
This book was well worth the money I have learnt a lot from this book which I have shared with others in my team.
This is a very interesting book that does as promised. I genuinely got angry at all the dumb lost people who feed off of self help for survival who left one star reviews. The book gives the information it promised to provide. At no point did it promise the key to the universe
You could make this whole book 1 paragraph.
Same as all Godins books. He gets one concept and just keeps going on about it for hours saying the same thing over and over.
I don't think he does any research. He just sits down and starts rambling.