• £6.99

Publisher Description

Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.

GENRE
Business & Personal Finance
NARRATOR
JW
Jim Ward
LENGTH
02:47
hr min
RELEASED
2000
January 1
PUBLISHER
Hachette Audio
PRESENTED BY
Audible.co.uk
LANGUAGE
EN
English
SIZE
136.1
MB

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