When Friday Isn't Payday: How to Plan, Start, Build, and Manage Your Small Business (Unabridged‪)‬

Third edition - 25th anniversary revised version - includes special online members’ only content.

Inc. reviewed 200 business books in search of the small business Bible. Included in the final three they selected was When Friday Isn’t Payday. Here’s what Inc. said:

“My favorite section of When Friday Isn’t Payday is called ‘Dealing with Crisis.’ There, Kirk takes a couple of classic small company crises - such as not meeting payroll - and calmly lists possible solutions. This is Kirk at his best, an experienced small business owner figuratively at your side, keeping panic at bay with practical solutions. What separates this book from the pack is relentless practicality.”

Here’s what you’ll learn:


Keys to small-business success
How to increase sales and profits
Steps to starting a small business
The principles of selling success in any business
Setting goals for yourself and your business
How to hire, fire, and manage people
How to market your business
How to buy a business
How to get money for your business
How to plan everything


The audiobook is full of practical steps to more sales, more profits, and more peace of mind. Now includes bonus material:


What was Napoleon Hill thinking?
The Elon Musk method
Finding pearls of profits in your financial statements
A 2018 guide to social media marketing
Website design and SEO basics
Rank number-one on Google My Business
Doing hard things - the secret to success


The online section will be constantly changing as the business world changes:


Online marketing in 2019
Finance your business using crowdfunding
New business book recommendations
Changes on Google, Amazon, eBay, more.


Who should listen to When Friday Isn’t Payday:


Start-ups
Those buying a business or franchise
Owners wanting to learn the basics of:
Goal setting
Forecasting
Budgeting
Finance
Sales
Accounting
Hiring, firing, managing, and motivating
Marketing
Online advertising
Social media
Selling a business
Crowdfunding
Crisis management
Website development
Networking
Owners making major decisions about expansion, raising cash, incorporating, new location, adding a partner
Business school students and professors


Randy Kirk founded 24-plus small businesses ranging from retail to manufacturing, advertising agency to consulting, and mail order to Amazon.