Winning the Battle for Relevance: Why Even the Greatest Become Obsolete...and How to Avoid Their Fate (Unabridged‪)‬

What if you were becoming irrelevant and didn't even realize it?  

We are living in a time of rapid disruption and upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Blockbuster, Borders, and Kodak leaves us with little doubt - shifts are happening, and no organization or brand is immune to extinction.  

In this landmark best-seller, award-winning trends forecaster and business strategist Michael McQueen explores the five reasons even the greatest companies become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. 

Highlighting principles and lessons from businesses such as Lego, IKEA, and Harley-Davidson, he identifies six keys to reinventing your organization before change forces you to.