Christopher Lochhead

Play Bigger

How To Have A Legendary Career

Radical Resilience

Paid To Create

Category Design 101

Dr. Ayelet Fishbach

Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets (Unabridged)

The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Unabridged)

Snow Leopard: How Legendary Writers Create a Category of One (Unabridged)

The Category Design Toolkit: Beyond Marketing: 15 Frameworks for Creating & Dominating Your Niche (Unabridged)

The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It (Unabridged)

The 8 Category Levers: How To Build a Massive, Pacific Ocean-Sized Differentiation Moat (Unabridged)