The Five "Cs" That can Drive Buyer Power: Are You Using Technology to Drive Purchasing Programs? How Effective is Your Vendor Program? are You Working Hand in Hand with Your Vendor to Make Them a Part of Your System? "Commerce, Community, Communication, Compliance and Compensation" are the Five "Cs" That should be a Part of Every Franchisor's Vendor Program (Technology Drives System Growth)
2009
Make Your Succession Plans Now: Succession Or Exit Strategies Come in Two Forms, Planned Or Inevitable (Management & Operations)
2011
Social Media and Franchising: A Primer: Social Media Posts are Growing As Brand Influencers (2009 SUPPLIER SOURCE BOOK)
2008
Getting the Word out: Building a Co-op Program: Aim for Flawless Execution of Your Advertising Plan, But be Prepared to Change Strategies if Your Customer Base Shifts (Fw Focus: Marketing)
2008
Establishing and Maintaining an Effective Franchise Relationship: It All Begins with Establishing a Corporate Culture of Respect and Commitment (FW FOCUS: FRANCHISE RELATIONS 101)
2008
Social Networking in Less Than an Hour a Day: The Upside of Social Networking Fully Outweighs the Challenges, And Hopefully You'll See the Upside of Connecting with Those in Your Sphere of Influence, And Using Social Networking to Increase You and Your Company's Influence (Technology)
2009