Naresh K. Malhotra

Books
Marketing Accountability for Marketing and Non-Marketing Outcomes Marketing Accountability for Marketing and Non-Marketing Outcomes
Marketing Accountability for Marketing and Non-Marketing Outcomes
2021
Artificial Intelligence in Marketing Artificial Intelligence in Marketing
Artificial Intelligence in Marketing
2023
Measurement in Marketing Measurement in Marketing
Measurement in Marketing
2022
Vulnerable Consumer Vulnerable Consumer
Vulnerable Consumer
2024
Marketing In and For a Sustainable Society Marketing In and For a Sustainable Society
Marketing In and For a Sustainable Society
2016
Brand Meaning Management Brand Meaning Management
Brand Meaning Management
2015