Philip Kotler

Marketing 3.0

Kotler On Marketing

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Marketing 4.0

Marketing Management, Global Edition

Kellogg on Branding

Маркетинг от А до Я [Marketing Insights from A to Z]: 80 концепций, которые должен знать каждый менеджер (Unabridged)

Marketing 5.0 : Technology for Humanity

HBR's 10 Must Reads on Strategic Marketing (HBR's 10 Must Reads)

Marketing 4.0 : Moving from Traditional to Digital

HBR's 10 Must Reads on Sales (HBR's 10 Must Reads)

Marketing 4.0